The ASA is the UK's most independent advertiser across all media. They work to make sure that all of their adverts are truthful, decent, legal, and honest.
The codes of ASA use in its judgements are CAP and BCAP, the BCAP is responsible for maintaining the Uk's Code of Broadcast Advertising and the CAP is responsible for the rulebook The UK Code of non-Advertising
From 1st of March marketing communications on websites will be regulated by the ASA.
A Coca Cola advert was banned because it was thought to of been misleading because it was branded as 'nutritious' becuase it contained all of the recommended daily allowance of vitamin C. One of the complaints thought that the 500 mil bottle of drink had 30g of sugar and in that case was not branded nutritious but as a matter of fact only 23g.
When i make my own advert i will need to check the ASA rules and regulations to make sure my adverts comply with the ASA rules and regulations.
