target audience for football boots

My target audience for my product is males or females who enjoy playing football from any ages. My campaign is aimed at males from the age of 10 to early 20’s.

Football Boots advert moodboard

moodboard for football boots

these are a collection of images of Adidas Predator football boots. they are all different adverts but are all presented in the same way, with a view of the shoe on a background with nobody wearing them. The dominant colors are black and white.

In order to create an advertising proposal, i need to gather information about the company that makes the product, where it wants to be advertised, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise Adidas Powerswerve football boots is £100,000.

i would like my advert to introduce a new product with in the Adidas range of football boots.
i intend for this advert to give great sales for the product.

the type of advertising campaign this product would suit is to have a famous footballer using the boots in a training exercise and showing them at there full potential. TV advert.

the print advert would be the football boot shown on top of the box with a shiny black background with a bright light to make the boot stand out the football boots would be white to stand out against the black.

My product is a Adidas Powerswerve football boot made by the company Adidas.