The ASA is the UK's most independent advertiser across all media. they work to make sure that all of their adverts are truthful. decent, legal and honest.
The codes of ASA use in its judgment's are CAP and BCAP, the BCAP is responsible for maintaining the UK's Code of Broadcast Advertising and the CAP is responsible for the Rule book The UK code of non-advertising
From 1st march marketing communications on websites will be regulated by the ASA.
a Coca Cola advert was banned because it was thought to of been misleading because it was branded as 'nutritious' as it contained all of the recommended daily allowance of vitamin C. One of the complaints though that the 500ML bottle of drink had 30g of sugar and in that case was branded as nutritious but as a matter of fact only had 23g.
when i make my own adverts i will need to check the ASA rules and regulations to make sure my advert comply with the ASA rules and regulations.
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