In order to create an advertising proposal, i need to gather information about the company that makes the product, where it wants to be advertised, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise Adidas Powerswerve football boots is £100,000.

i would like my advert to introduce a new product with in the Adidas range of football boots.
i intend for this advert to give great sales for the product.

the type of advertising campaign this product would suit is to have a famous footballer using the boots in a training exercise and showing them at there full potential. TV advert.

the print advert would be the football boot shown on top of the box with a shiny black background with a bright light to make the boot stand out the football boots would be white to stand out against the black.